As we transition into the final month of the year, with holiday preparations in full swing, this week’s Founder Series offers a fresh perspective on entrepreneurship in the UK. Highlighting five founders who blend innovation with purpose, these stories capture how thoughtful business approaches are shaping industries—from eco-conscious printing to artistry in carbon fiber sculpture. As the season of giving inspires reflection, their journeys remind us of the meaningful impact that purpose-driven businesses can achieve.
As the year draws to a close, the business world continues to evolve. In this edition of The Founder Series, we explore the journeys of five UK entrepreneurs who are making their mark by challenging the norms of their respective industries. Stacie McCormick’s Fair Art Fair is transforming the art world by breaking down barriers and connecting artists with collectors in more personal, meaningful ways. Jeremy Mitchell’s Upbeat Spirits is redefining the spiced rum category, tapping into the heart of music and culture. From the eco-conscious efforts of Friendly Soap’s Geoff Kerouac to the design-driven luxury interiors of Anna Agapova’s O&A London, these founders are not just responding to changing consumer needs—they’re shaping the future of business by staying grounded in their values. Join us as we take a closer look at how they’re navigating the challenges of 2024 while remaining true to their unique visions.
In today’s e-commerce landscape, meeting consumer expectations is key to staying competitive. Shoppers increasingly value businesses that prioritize sustainability, offer creative solutions, and foster genuine connections. Aligning with these trends is not just a choice—it’s a necessity for success. This week, we highlight five UK-based entrepreneurs who are quietly making a difference in fields as varied as fashion, photography, and food delivery. From Claire King’s sustainable fashion platform, King & Eye, to Alec White’s efforts in regenerative farming at Primrose Hall Peonies, these founders are showing that success doesn’t have to come at the expense of values. Whether it’s reducing environmental impact, championing local craftsmanship, or building trust with their customers, these entrepreneurs are finding ways to thrive while staying true to their principles. Let’s explore their stories, the challenges they’ve overcome, and the lessons they’ve learned along the way.
As the colder months approach, we’re reminded that, just like the seasons, the business landscape is constantly changing. In this week's Founder Series, we spotlight five UK entrepreneurs who are quietly shaping their industries with thoughtful, purpose-driven work. In this month's Founder Series, we spotlight five UK entrepreneurs who are quietly shaping their industries with thoughtful, purpose-driven work. From sustainable cold water therapy to high-quality artisanal yarns, these founders are demonstrating how passion, persistence, and a commitment to values can create meaningful businesses. Each of their journeys reflects a dedication to quality, community, and the belief that doing things the right way is always worth the effort.
What does it take to build a business that goes beyond convenience to truly inspire? For these five founders, the answer lies in creativity, purpose, and a strong foundation of passion and unique offerings. From fostering community to crafting distinctive products and experiences, their ventures reflect the growing demand for authenticity and meaningful connections in today’s market. From curating contemporary design platforms to preserving heritage skills like traditional boatbuilding, these founders are carving out unique niches in their respective fields. Their businesses prioritize creativity, quality, and meaningful connections, reflecting a deep commitment to purpose and authenticity. By combining their personal passions with innovative approaches, they’re meeting the needs of today’s discerning consumers while setting examples of what thoughtful entrepreneurship can achieve.In a world where consumer priorities are shifting toward sustainability, innovation, and meaningful connections, this week's Founder Series showcases five UK entrepreneurs who are perfectly aligned with these changing expectations. From tackling climate change with sustainable fashion to offering creative ways for people to reconnect in a post-pandemic world, these founders are meeting the demands of a market that values purpose-driven businesses. Each has found a way to balance but also responding to the evolving needs of today's consumers.
In today’s ever-evolving marketplace, businesses that stand out are those that tap into both passion and purpose. This week, we focus on five UK-based entrepreneurs who are blending creativity with meaningful missions. From Cool Car Limited’s specialized mobile air conditioning services to Bare Kind’s eco-friendly fashion that supports wildlife conservation, these founders are meeting consumer needs while driving positive change. Their journeys showcase how passion can fuel not just personal success but broader impacts—from protecting endangered species to fostering global communities of craft enthusiasts. As we approach the season of giving, these entrepreneurs highlight how doing business with purpose can lead to both growth and genuine impact.
As we enter the final stretch of the year, these founders are quietly transforming their respective industries. Rather than chasing fleeting trends, they’re focusing on what matters: creating businesses that resonate with a generation of consumers who seek purpose behind their purchases. Scarlet Alexandra’s SAX DOODLE reimagines how we view cities through travel posters that capture the essence of a place, rather than its clichés. Dr. Sean Radford’s TrainAsONE is making running more accessible and effective by personalizing training with AI, showing how technology can be harnessed for real-world improvements. Their businesses are examples of how combining passion with practical innovation can create lasting impact.
In an era where consumers are seeking more than just products—they’re looking for meaningful connections—these five UK entrepreneurs stand out for their ability to merge passion with practical solutions. From Kim Lawless' The Wax Queen Ltd, which redefines beauty care through skillful training and innovative products, to Nathalie Gibbins' Pow Pots, which infuses vibrant artistry into everyday items, these founders are creating businesses that resonate deeply with their communities. Their ventures prove that entrepreneurship isn’t just about meeting market demands; it’s about addressing real needs, personal challenges, and crafting experiences that make a lasting impact. Let’s take a closer look at how their creativity, resilience, and commitment to authenticity have paved the way for success.
The shift in consumer preferences towards quality, sustainability, and authenticity has made an undeniable mark on today’s business landscape. This week’s Founder Series introduces five entrepreneurs who are harnessing these trends to build distinctive brands. Whether it’s giving overlooked authors a platform, crafting award-winning beers, or innovating in the whisky industry, these founders are making waves in their respective fields. What unites them is a clear commitment to offering products and services that meet the evolving expectations of today’s consumer, all while staying true to their values and vision.
As the holiday season gains momentum, consumers are searching for products that combine quality with authenticity. This week’s Founder Series highlights five remarkable UK entrepreneurs whose businesses bring joy, sustainability, and innovation to the forefront. From Catherine Kay’s whimsical designs at Katnipp Studios Limited to Dan Shearman’s ethical food innovations at The WilderKitchen, these founders embody the values driving today’s market. Each of their ventures reflects a commitment to their craft and a deep understanding of what modern consumers value most: purpose-driven products, meaningful stories, and thoughtful connections. Through their creativity and resilience, these entrepreneurs are carving out distinctive spaces in industries as diverse as photography, fine jewelry, and sustainable food. Let’s delve into their journeys, challenges, and the impactful ways they’re shaping their respective markets.
In an era where consumers are increasingly prioritizing sustainability and deeper connections, these five UK-based entrepreneurs have found ways to balance profit with purpose. Whether it’s offering creative products that enhance personal spaces or providing innovative solutions for modern transportation, each founder’s journey reflects a commitment to both their industries and the communities they serve. With the holiday season in full swing, these businesses demonstrate that it’s possible to grow while staying true to the values that matter most. In this edition of The Founder Series, we spotlight their efforts to create meaningful impact—one business at a time.
This week’s Founder Series highlights the power of combining personal passion with a purposeful mission. Each of these five UK entrepreneurs has built a business that not only meets modern consumer demands but also reflects their values and creative approaches. From Alastair Gibson’s intricate carbon-fiber sculptures that celebrate the beauty of engineering and nature, to Deborah Cadby’s sustainable jewelry crafted from antique stones, these founders are finding unique ways to connect with their audiences. Whether it's supporting mental well-being through art, enhancing musical journeys with innovative tools, or tackling environmental concerns with sustainable printing, they exemplify the creativity and resilience needed to thrive in today’s competitive market. As we explore their journeys, challenges, and accomplishments, we see how they’ve transformed personal passion into tangible solutions that leave a lasting impression on their industries and communities.
As December kicks off, the season of thoughtful giving and mindful consumption is upon us. In this week’s Founder Series, we’re spotlighting five UK entrepreneurs whose businesses align perfectly with today’s demand for creativity, sustainability, and community connection. Jennifer Countess von Walderdorff champions sustainable fashion with Look at the Labels, a platform empowering consumers to shop responsibly. Caroline Boff’s vibrant artwork uplifts viewers, showing the power of creativity to inspire. Marek Lukacovic’s brands, Strike and AlviPro, focus on ethical growth in sportswear and wellness. Scott Benefield preserves traditional glassblowing craftsmanship through his Northern Ireland studio, and Jefferson Boss of StarmoreBoss redefines drinks retail with innovation and education. Amid ongoing shifts in consumer values, these founders stand out for their ability to adapt, connect, and make a positive impact. Their stories highlight how passion and purpose can shape industries, spark meaningful connections, and thrive in an ever-evolving market.
In this week’s Founder Series, we turn the spotlight on five UK entrepreneurs who are solving real problems with their businesses. Whether it’s offering tailored leather jackets or reinventing how furniture is personalized, these founders are creating products and services that reflect the changing needs of consumers. As the holiday season ramps up, they’re finding ways to balance growth with staying true to their missions. Here’s a closer look at how they’re navigating challenges, seizing opportunities, and leaving their mark on the e-commerce landscape.
What inspires an entrepreneur to turn personal frustrations, dreams, or passions into thriving businesses? This week’s Founder Series introduces five UK entrepreneurs who have done just that, bringing fresh perspectives to their industries. From crafting biodegradable sunglasses to offering new approaches in children’s education, these founders demonstrate that combining purpose with innovation leads to meaningful outcomes. Rou Chater’s FacePlant is redefining eyewear with eco-friendly, replaceable lenses, while Jim Ashley’s Outlaw Rum challenges the status quo in premium spirits. Meanwhile, Robert McKain’s Pure Roasters Coffee pioneers a sustainable approach to roasting, Katie Godfrey creates opportunities in beauty and coaching, and Ruth Bradford’s Little Black & White Book Project sparks curiosity and conservation in children. Their stories highlight not just business acumen but also how purpose-driven innovation can address consumer demands while leaving a lasting impact.
In this week's Founder Series, we explore the stories of five entrepreneurs who are transforming their industries with thoughtful, values-driven approaches. Each founder brings a unique vision to their work, whether it’s crafting urban contemporary art, redefining natural perfumery, or championing inclusion through music. From Otto Schade’s striking murals that blend art with social commentary to Chantal Kerr-Sheppard’s efforts to make events sustainable through Event Cycle, these founders are setting powerful examples of innovation and purpose. Meanwhile, Kershen Teo and Sophie King are reimagining perfumery, offering ethical alternatives that resonate with modern consumers. Lastly, Susan Zur-Szpiro’s leadership of The AutistiX is breaking barriers in music by highlighting inclusion and the value of diverse talent. Each of these ventures not only addresses market demands but also creates lasting impact, offering lessons in resilience, creativity, and staying true to one’s mission.
In today’s ever-changing business landscape, success isn’t always about grand gestures or big investments—it’s about solving problems, staying true to values, and building meaningful connections. For these five founders, each day is about doing just that. Conor Rees started 99 Percent Lifestyle to share the stories of creative entrepreneurs who are making a difference, while Ernest Amoako’s Blanqo helps holidaymakers enjoy their skiing experience without the hefty price tag. Vladislav Barrow’s AI Art Shop brings technology and art together, offering a new platform for digital creators, while Lisa Gorenflo’s Mantrailing Global is teaching dogs and owners to work together in ways that foster a real sense of community. Cristina Leone Santos’s Puzzle Designs creates jewelry that empowers women to feel confident, without compromising on quality. These founders are quietly shaping their industries with thoughtful, practical approaches.
In an increasingly fast-paced world, wellness and lifestyle brands are finding ways to slow down and focus on what truly matters. These five founders have each developed businesses that prioritize quality, connection, and purpose over mass production and rapid growth. Whether it’s by supporting the physical goals of endurance athletes, creating artisanal products that celebrate craftsmanship, or offering art that resonates on a personal level, these entrepreneurs are reshaping the way we think about lifestyle and wellness. Here’s how they’re enriching lives, building communities, and making a meaningful impact through their innovative approaches.
In an industry where convenience and speed often overshadow sustainability, these five founders are showing that online retail can have a conscience. Each of them has built a brand that prioritizes responsible sourcing, environmental impact, and lasting quality over fast profits. Whether it’s transforming waste into fashion or creating energy-efficient lighting solutions, these entrepreneurs are using e-commerce as a platform to drive positive change. Here’s how they’re combining business with purpose, turning ethical craftsmanship into a competitive advantage, and inspiring a new wave of consumer responsibility.
In a space where large-scale corporations and rapid algorithms dictate the pace, e-commerce may seem like an unlikely field for deeply personal, purpose-driven brands. But these five women are proving that e-commerce can be more than just a storefront; it can be a meaningful connection between brands and consumers. They’re showing that digital platforms can support ethical businesses that are as diverse as their founders, from cultural products and eco-friendly goods to personal wellness services. Each founder’s story is a testament to resilience and creativity in a rapidly evolving market.
In a world where consumer priorities are shifting toward sustainability, innovation, and meaningful connections, this week’s Founder Series showcases five UK entrepreneurs who are perfectly aligned with these changing expectations. From tackling climate change with carbon-negative products to offering creative ways for people to reconnect in a post-pandemic world, these founders are meeting the demands of a market that values purpose-driven businesses. Each has found a way to balance profitability with values, staying resilient through the challenges of modern entrepreneurship. And this is why we’re zooming in on these founders this week—to explore how their visions are not only contributing to their industries but also responding to the evolving needs of today’s consumers.
The UK e-commerce sector offers both exciting opportunities and significant challenges, as seen through the experiences of this week’s featured founders. From Jordan Sheppard’s innovative affiliate program at Voltsco to Aidan Farrell’s success in the electric bike market with Go Off-Road Barnsley & Wakefield, each entrepreneur has found a unique way to thrive. Lauretta and Sharon Gavin have made wellness accessible through their brand, Gavin Sisters, while Abigail Ahern continues to redefine home décor with Abigail Ahern Interiors. Meanwhile, Guy Bolton’s Greasy Kulture proves that print media still has a place in niche markets like custom motorcycles. These founders share their stories of overcoming cash flow issues, building loyal customer bases, and creating innovative solutions in their respective industries.
Though called an industry generally, and by us on the UNREAL Rockstars editorial team, e-commerce isn’t exactly an industry—rather, it functions as a point of sale for many industries. This dynamic makes the e-commerce landscape broad and explorative, spanning everything from colorful diamonds and shiny objects to the blended worlds of music and café life. And exactly this is what we have in store for this feature, starting with the lucrative diamond industry.
If you are a founder or C-level executive at a Swedish agency, we’d love to hear from you. We’re always looking to connect with leaders who are willing to share their experiences, challenges, and insights. By reaching out, you’ll have the opportunity to collaborate with us as we explore your unique story and showcase what it's like to navigate the agency world in Sweden. Don’t hesitate to contact us—we’re excited to learn more about your journey.
If you are a founder or C-level executive at a Danish agency, we’d love to hear from you. We’re always looking to connect with leaders who are willing to share their experiences, challenges, and insights. By reaching out, you’ll have the opportunity to collaborate with us as we explore your unique story and showcase what it's like to navigate the agency world in Denmark. Don’t hesitate to contact us—we’re excited to learn more about your journey.
We will be taking a closer look at a handful inspiring journeys of five ecommerce founders from the Netherlands, navigating trials and triumphs to build businesses around hands-on solutions to practical problems. In the rapidly evolving Dutch ecommerce landscape, determined entrepreneurs are stepping up to create value, break new ground, and provide innovative solutions. This article features five founders from the Netherlands who have successfully addressed industry-specific challenges to carve out a niche in the country's competitive ecommerce scene. From optimizing supply chains for small online retailers to enhancing customer experiences with cutting-edge platforms, these forward-thinking Dutch entrepreneurs are leveraging their unique strengths and passion to redefine ecommerce in the Netherlands. Each founder's journey offers valuable insights into adopting innovative yet pragmatic business strategies, overcoming operational hurdles, and setting clear, achievable goals in the Dutch market.
We will take a closer look at handful inspiring journeys of five ecommerce founders from Germany, navigating trials and triumphs to build businesses around hands-on solutions to practical problems. In the fast-paced German ecommerce landscape, determined entrepreneurs are stepping up to create value, break new ground, and provide innovative solutions. This article features five founders from Germany who have successfully addressed industry-specific challenges to carve out a niche in the country's competitive ecommerce scene. From optimizing supply chains for small online retailers to enhancing customer experiences with innovative platforms, these forward-thinking German entrepreneurs are leveraging their unique strengths and passion to redefine ecommerce in Germany. Each founder's journey offers valuable insights into adopting innovative yet pragmatic business strategies, overcoming operational hurdles, and setting clear, achievable goals in the German market.
With a passion for sculpture and engineering, Alastair has created a business that combines these two interests. 'I've always been fascinated by how things work,' he says. 'I've used my acquired engineering skills and experience to show my passion for sculpture through my signature medium of carbon fibre.'
Alastair was born in South Africa and studied sculpture classes. He worked in the motor sport industry for 22 years, including 14 years in Formula One.
Gibson creates art and sculptures that represent the link between modern engineering and the natural world. 'We use the latest composite materials and advanced engineering processes to represent the diversity of the natural forms found on our beautiful planet,' Alastair explains.
Running a small business has been the biggest challenge for Alastair. He has had to overcome problems every day and work hard to stay afloat.
Surviving and thriving for over 15 years in the ever-changing world of the arts has been a significant achievement for Alastair. 'We're being recognised as the fore-runners in high-end engineered sculpture,' he says.
With a passion for print and the environment, James David Astell has created a business that offers eco-friendly printing solutions. 'I've always wanted to start my own company,' he says. 'Once I found printing, I then realised I needed to take time to learn the industry and be as good as I could be in every aspect of it.'
James grew up in Biggin Hill, Kent, and studied design in New Zealand. He worked in a printing company in London before moving to New Zealand and taking a job in a printing company.
Sustainable Print Limited prints a wide range of materials with a sustainable agenda. 'We look at where the materials have come from, what they are made from, how they are made, and what damage they are doing for the environment,' James explains.
Starting out was the hardest challenge for James. He had to refurbish an old printer and deal with breakdowns during urgent jobs.
Moving into new premises in The Old Brewery, Cranbrook, was a significant milestone for Sustainable Print Limited. 'It did not take long to fill it,' James says. 'The days of working overnight on my own were over, and we were looking like a proper printing company.'
With a passion for music and innovation, David Law has created a business that supports musicians on their journey. 'Music enhances emotions, cuts through social and political barriers, and lifts spirits,' he says. 'We want to support people on their musical journey.'
David grew up in Scotland and studied Product Design at Glasgow University. He worked for a Japanese company designing plastic injection tools before moving to San Francisco and joining IDEO, a leading product design consultancy.
Noisy Clan creates and produces unique designs of accessories and music tools for enthusiasts worldwide. 'We strive to improve on what is out there and to make music accessories more usable,' David explains.
Getting products in front of potential customers has been a significant challenge for Noisy Clan. David has had to focus on customer service and building relationships with customers to overcome this challenge.
Receiving heartfelt messages from customers about the impact of Noisy Clan's products on their lives has been a proud moment for David. 'It reminds me that our work has the power to bring joy in ways we never could have imagined,' he says.
With a passion for arts and crafts, Chrissy Bennett has created a business that offers a welcoming, creative space for all ages. 'I've always found arts and crafts therapeutic,' she says. 'After years of working for companies where I couldn't influence change, I was ready to create something of my own that would serve the community and bring people joy.'
Chrissy grew up in a small Cambridgeshire village and had a diverse career before starting Crafty Monkey. She worked in local government, pharma sales, and as a buyer for a gift experience company, where she picked up knowledge about marketing.
Crafty Monkey is a paint-your-own pottery studio that hosts workshops and events, including sip-and-paint nights, corporate team-building sessions, and baby keepsake sessions. 'We offer a unique, engaging way to build connections and support mental well-being,' Chrissy explains.
The COVID-19 pandemic was a significant challenge for Crafty Monkey. Chrissy had to rethink her approach to stay connected with customers and implemented an online booking system and e-commerce website.
Doubling their turnover in the first year post-COVID was a huge achievement for Crafty Monkey. 'It showed the resilience of our team and the loyalty of our community, which was incredibly rewarding,' Chrissy says.
With a passion for art and design, Deborah Cadby has created a business that embodies simplicity, elegance, and sustainability. 'I've always had a keen interest in art and design,' she says. 'After school, I attended Chelsea Art College, where I discovered a strong fondness for creating small sculptures and 3D design.'
Deborah grew up in a family with a strong design background. Her mother was an interior designer, and her father is a jewellery historian. This exposure to art and design from a young age influenced her decision to pursue a degree in Jewellery, Silversmithing & Allied Crafts at London Guildhall.
Cadby & Co. specialises in using antique stones and reusing/upcycling them into modern and classic contemporary design. 'We believe in sustainability and making the most out of what we have,' Deborah explains. 'Our aim is to create stunning pieces of jewellery that not only look elegant but also have a meaningful backstory.'
One of the biggest challenges Deborah faced was the forced closure of the workshops in Clerkenwell, London, where she shared a studio space. This led to her decision to move to Bude in North Cornwall and open her own workshop and gallery.
Being selected to exhibit at Goldsmiths' Fair and having her work featured in various international publications has been a proud moment for Deborah. 'It showed the resilience of our team and the loyalty of our community, which was incredibly rewarding,' she says.
These five founders exemplify how grounded, purpose-driven entrepreneurship can make a meaningful difference. From Alastair Gibson’s intricate sculptures that connect engineering with nature to Deborah Cadby’s sustainable jewelry that repurposes antique materials, their work reflects a deep commitment to creativity and quality. Chrissy Bennett’s Crafty Monkey fosters connection and mental well-being through accessible art experiences, while David Law’s Noisy Clan creates thoughtful tools that make music more approachable for enthusiasts. Meanwhile, James David Astell’s Sustainable Print Limited brings eco-conscious innovation to an industry in need of change. Despite facing challenges like starting from scratch or adapting during difficult times, these founders have embraced perseverance with humility. As Deborah Cadby reflects, “Sustainability isn’t just about materials; it’s about creating something meaningful that lasts.” Their stories remind us that success is not about grandeur but about staying true to one’s values, serving others, and solving real-world problems in ways that resonate.
